December 2015

Extracting Data from Forums: 3 Sources to Discover What Your Market Really Thinks

Posted on December 29, 2015 by

Robert Collier, the great ad man of the early 20th century, once summarized the secret of all effective marketing as entering “the conversation already taking place in the customer’s mind.” That’s powerful advice … and difficult. Why? Because most of the sources we normally turn to for market research are woefully incomplete. For example, surveys

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How to Extract Data from a Website: 5 Steps to Transform Unstructured Data into Business Insights

Posted on December 8, 2015 by

Big data is big business. And for good reason. As Harvard Business Review recently reported, an exhaustive study of 330 North American companies led by the MIT Center for Digital Business in conjunction with McKinsey’s Business Technology Office revealed that the use of data in business decisions like product development, hiring and firing, as well

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Social Media Analytics: Insights from Structured versus Unstructured Data

Posted on December 1, 2015 by

Let’s be honest … social media is a challenge. Not only is staying current, active, and “topped off” a chore, but crafting full-scale campaigns that contribute to your business’ and brand’s actual goals can be bewildering. At the same time, the market for social-media continues to grow. According to recent data from eMarketer, “Social Network

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